The Kuura® fibre is made out of pine and spruce from certified, Finnish forests. The volume of trees in the Finnish forests has almost doubled since 1970. Metsä Group is actively developing the forest management practises towards a regenerative model.

The pulp used to make Kuura® fibre is produced in Metsä Group’s bioproduct mill in Äänekoski, Finland. This is the first pulp mill in the world that does not consume fossil fuels. By integrating the textile fibre production directly to the bioproduct mill we are able to utilise the resource efficient industrial ecosystem and make the production of Kuura fibre efficient and fossil-free as well.

The production of Kuura® relies solely on paper-grade pulp. This new method has been developed in collaboration with many partners, including local universities.